Direct Mail Marketing
Did you know?
With the advent of online marketing and it's low cost of entry, direct mail has become almost an afterthought for most marketing plans these days. Depending on your audience, that "afterthought" that could be a huge win in your marketing mix with the right offer and creative.
Direct Mail drives engagement!
It's tried and true for a reason you just might need help designing writing and executing it...
In 2021, the DMA reported that the average mailing for a list that contained people who previously interacted with a brand reported a 9% response rate and a 5% response rate for prospects.
Now think of that as part of the marketing mix to create a vibrant retention plan to avoid customer churn or for customers to see a new offering your company has, the possibilities are limitless.
We'll work with our stable of designers to develop the creative and copy, find the right list to mail (whether that is internal or external) have your pieces printed and mailed and report results back when the time is right, a true turn key operation.
We have built circulation/mail plans for all types of companies and offers relating to direct mail, from not-for-profit, fundraising offers to B2B uniform catalogs let us help you put mail in the mix and see what it can do for your business.
What former colleagues have said
Branden Slattery, Senior Director, Strategic Services, Cohere One:
During our time together, I discovered that Fred is a masterful marketer with the ability to develop complex and effective marketing programs. Fred is able to merge multiple channels to create a unified program that was highly effective.
Don Zeidler, Senior Catalog Marketing Manager, Burpee:
Fred brings a combination of strategic and operational thinking to the table, where he suggests approaches that are sound and make excellent operational sense in e-Commerce, catalogs, direct mail, and email-marketing.